GILT
Globalization
It consists of localization and internationalization, including companies interested in expanding their products and services to new customers worldwide.
It covers all processes involved in launching a product worldwide, from business process courses to adaptation of marketing tools..
Internationalization
Internationalization means developing a product in a generic way so that it can be easily sold all over the world without having to redesign it.
Localization
Pixar is a good example of success in many countries around the world through successful localization.
Websites and marketing materials should generally be tailored to meet the standards of the country's culture and reach a wider audience.
Some products don't require a lot of work, while others require a lot of time invested in localization efforts.
For example, video games or movies require special attention to localization.
Localization means adapting a product to a specific culture or language in a specific country.
Translation
Translation is the process of converting text from a source language into another language and is usually performed by a professional translator.
Translation is related to localization, and in the case of advertisements in particular, localization suitable for the characteristics and culture of the country is required. Localization is also important for marketing translation.
GILT process
The GILT process requires a lot of coordination between different parts of the company.
The development department usually takes a globalization step and tries to create the best possible product according to the global market and its needs.
The design department is responsible for the internationalization of products by creating marketing campaigns suitable for all markets.
The production department changes all parts that need to steer the localization process to fit the layout, graphics, colors, images and text boxes according to the local market.
The development department usually takes a globalization step and tries to create the best possible product according to the global market and its needs.
It plays an important role in areas of the product that remain the same in all markets and areas that must be localized for specific markets.
The design department is responsible for the internationalization of products by creating marketing campaigns suitable for all markets.
This step requires the cooperation of professional translators who have a good understanding of the language in which the text is being translated and specialize in marketing translation.
It plays an important role in areas of the product that remain the same in all markets and areas that must be localized for specific markets.